If you answered in the affirmative to the questions above, then you might be interested in joining with others who share your enthusiasm and passion for IU.
We are launching a unique social media advocacy program. What the heck is that, you might ask? Well, I wrote an article that covers a lot of the "technical" elements of an advocacy program here. Feel free to read it if you want. However, it's not necessary to understand all of that stuff to truly appreciate the value, need, and benefits of a social media advocacy program.
You see, social media is quickly becoming a skill, not just a job. Some similar examples from recent history are the typing pool of the 50's and 60's, the Duplication Department, and if you want to go even further back, the telephone operator. The skills employed by these staff members of the past have become pervasive and ubiquitous.
Today, employers and organizations are expecting their employees to posess social media skills, no matter what their job description is. You might say that we are arriving at a time in history where everyone is in customer service and marketing, whether they know it or not. This is so important that a recent study from McKinsey stated that organizational social media literacy is fast becoming a source of competitive advantage. Organizations like IBM and Dell are implementing employee advocacy training and certification programs.
So, this is why we are launching a brand new social media advocacy program for IU students, faculty, and staff. If you choose to participate in this program, you will have an opportunity to further develop your social media skills and receive training from some of the world's leading experts on this subject.
It is pretty easy to get started. Just follow these steps:
Once you sign up, you will get an email that will welcome you to the program, and tell you what the next steps are.
What role will you play as a social media advocate for IU? There are many to choose from. As a matter of fact, there are essentially eight different roles:
There are no right or wrong roles. You already know which one fits you best. If you like to play multiple roles, that is fine too. We will be providing you with the tools to effectively and efficiently fulfill your role, regardless of which one you pick.
There are a few areas where we will focus our attention in order to give this program the greatest chance of being successful. First, we will be using an application where we can all share content with each other, as well as on our social media channels. In addition, this app will report on clicks, likes, shares, and other engagement metrics so we can know what content is having the biggest impact. Finally, we are creating an online community via Basecamp in order to provide coaching, answer questions, share resources, and provide all of you with the support you will need.